Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero leads or, even worse, poor-quality leads.
ABM software helps you identify high-intent prospects who match your ideal customer profile. With the right ABM software, you can quickly build a sales pipeline of high-quality leads.
But which account-based marketing platform should you select? We have compiled a list of the ten best ABM software platforms here. It’s up to you to decide which one is best suited for your use case.
10 Best Account-based Marketing (ABM) Software Platforms for 2024
ZoomInfo
Zoominfo identifies sales-ready accounts with ‘intent-to-buy’ signals. It can access 104M company profiles, and 4.9K company attributes to find the best-fit accounts.
Pricing: Undisclosed. A free trial is available.
Leadfeeder by Dealfont
Leadfeeder turns anonymous traffic into company names and extracts their contact information to provide visibility to your sales team. You can import a list of your target accounts to get real-time notifications when they visit your website to get notifications faster.
Pricing: A free plan is available. The paid plan starts at €99 per month.
HubSpot
HubSpot ABM software comes with distinct workflow templates to define target audiences clearly. You can also leverage AI-powered account recommendations to connect with your potential leads. HubSpot personalizes the content of your ABM campaigns and provides an in-depth dashboard to catch a bird’s eye view of the campaign’s progress.
Pricing: Free plan available for individuals. Business plans start from $800/month.
Clearbit by HubSpot
Clearbit (now part of HubSpot) is an ABM software that helps B2B companies score leads based on pre-defined criteria, reveal prospects’ buying intent to match industry ICP, and ensure 100% data coverage for leads.
Pricing: Undisclosed
Apollo
Apollo.io performs contacts and accounts searches, scores accounts based on buying signals, and allows you to explore B2B data from Apollo’s 2 million data network.
Pricing: Free plan available. Paid plans start from $49/user/month.
SalesIntel
Salesintel provides B2B marketing and sales teams with high-intent sales data. Use Salesintel to find prospective companies that match your ICP, obtain contact details of key decision-makers, and fill your sales pipeline with ready-to-buy leads. With Salesintel, you can prospect more efficiently, fast-track your GTM motion, and drive predictable pipeline and revenue.
Pricing: Free trial available. Paid plan starts from $69/month/user.
Terminus
Terminus helps you prioritize the top accounts that are most likely to close. It also helps you fill your lead pipeline with reliable data. Terminus combines first-party and third-party data to create a reliable data source.
Pricing: Undisclosed
Bound
Bound turns unknown visitors to your website into known names. Its advanced segmentation feature identifies high-value accounts based on pre-defined criteria and performs basic personalization of messaging for each individual account.
Pricing: Custom pricing
Demandbase
Demandbase unifies disconnected account data into a single platform and consolidates third-party datasets to generate actionable insights. Its AI features prioritize accounts based on your ICP and provide a predictive score to understand their likelihood of being included in your sales pipeline.
Pricing: Undisclosed
Uberflip
Uberflip’s centralized content hub scales the ABM campaign by establishing smooth collaboration between marketing and sales teams. It supports personalized content distribution across marketing channels like ads, emails, and social media.
Pricing: Undisclosed
6Sense
6Sense helps you reach your target buyers with display, video, retargeting and social media ad campaigns. It uncovers hidden intent data and relevant buying signals for specific targeting. 6Sense also has a best-in-class B2B database and contact information to reach the correct accounts.
Pricing: Undisclosed
Evaluating or Onboarding an ABM Software?
As a next step, you need a growth partner to evaluate, operationalize and derive insights from ABM software and optimize your campaigns.
At NorthMetric, we work as your growth partner to help you build and scale your growth across the funnel – from defining your ICP and target personas, to building and scaling your ABM process.
Want to know our process?