Email has been around much longer than private messaging or chat-rooms and social media. Yet despite being one of the oldest methods of outreach, email is still effective in driving user engagement if you do it right. It can help you connect with your potential customers and earn significant revenue for your business with the highest potential ROI.
As a matter of fact,
- Around 85-90% of renowned marketers consider email as their key channel for generating new leads.
- Email marketing is relentlessly effective at acquiring customers than both popular social media platforms, i.e. Facebook and Twitter.
- Email marketing can bring a significant Return on Investment of 4,400%.
If your email marketing ROI, unfortunately, is less than optimal, you must harness a few tactics to make your campaign more effective.
Here are five email marketing best practices that can significantly boost your email marketing ROI.
1. List Segmentation
The convenient way to dip your toe in the personalization pool is to segment your list.
Separating your list of emails into multiple segments would allow you to send more targeted emails that can substantially improve your campaign results. You can start by segmenting the list into groups that share common traits such as industry, purchase history, demographics, and job designation.
It can increase the effectiveness of your messaging for each individual and bolster your marketing efforts.
2. Captivating Subject Lines
Engaging subject lines are incredibly effective for inviting customers to open your email and get to know about your respective product and services.
Using subject lines that are concise to give readers an insight into what’s relevant for them in your email. You can use subject lines that stimulate a sense of urgency like” Register now to save more!”, or “Don’t miss our seminar!”
There are some very useful free tools available to check your subject line to improve your email open rate.
More than half of emails, nowadays, are opened on mobile devices and that figure is consistently growing.
You need to make your emails look great on tablets, mobile devices, and computers. If your email doesn’t look great on smartphones, people will delete it or unsubscribe from your future emails.
It is a potentially great way to boost engagement.
“Including video thumbnails can enhance clicks by up to 25%”, a study revealed.
When you start including video content in your emails, this will encourage give your customers to click the link and visit your site to know more.
5. Performance Analytics
Eventually, you have to monitor and optimize your email performance.
You can make use of email platforms to test email elements such as email content, subject line, and sender. Make sure you perform A/B Tests to determine the right kind of content that can successfully resonate with your audience. Your open rates and click through rates on CTAs are a great representative of your email campaign’s success.
Paying considerable attention to your email performance would help you to optimize your campaign for exceptional results.
Email marketing stands tall as an impeccable marketing channel to communicate with your customers. Incorporating these email marketing practices would let your consumer learn about your business, connect with your brand, and all of it will ultimately grow your market footprint.