Focus On Your North Star Metric
The North Star is positioned almost directly above the North Pole. At one point in human history, the North Star served as a reliable navigator. Taking inspiration from the idea,…
Understanding Conversion Metrics of a B2B Buyer’s Journey in a Multitouch Attribution World
One-time wonders don’t work for marketers. In the marketing world, if you crack an ROI-driven strategy, you are supposed to repeat it over and over until it gets outdated. However,…
Why B2B Brands Should Invest in CX Technology
In the world of B2B businesses, consistently delivering top-notch customer experience can be difficult because customers’ expectations from brands keep changing. While customers crave personalization and human touch, businesses are…
10 of the Best Account-based Marketing (ABM) Software Platforms for 2024
Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero…
How to Build and Scale a B2B Lead Generation Process
There’s a difference between generating leads and generating quality leads. B2B sales cycles can span anywhere between a month to over three months or beyond. The last thing they would…
When You Should Hire a B2B Marketing Agency for Your Company
Hiring a B2B marketing agency can be a seamless decision if the agency you’re hiring is a trusted name. Despite this, there’s always going to be a great deal of…
Why Attribution Is Key In Mobile App Marketing
Attribution helps mobile app marketers know where their visitors come from and what they do once they arrive at their display ads. Mobile app attribution helps to measure how effective…
How to Harness the Power of Influencer Marketing
Defining Influencer Marketing Influencer marketing leverages the power of key leaders to help spread a brand’s message and knowledge of its product or service to a large market using a…
Why the Topic-Cluster Model Can Fail and How To Ensure It Doesn’t
There was a time when people keyed in specific questions into search engines, knowing they had to be precise to fetch the results they’re looking for. Fast forward a few…
6 Best Practices for High-Performance Facebook Ads
With around 2.41 billion monthly active users, it is likely that your prospects are somewhere out there on Facebook. It is thus no wonder that many businesses use Facebook for…