Why B2B Brands Should Invest in CX Technology
In the world of B2B businesses, consistently delivering top-notch customer experience can be difficult because customers’ expectations from brands keep changing. While customers crave personalization and human touch, businesses are…
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10 of the Best Account-based Marketing (ABM) Software Platforms for 2024
Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero…
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Using Tech as a Cornerstone to Transform Your B2B SaaS Customer Experience
B2B SaaS brands strive to ‘delight’ customers. In that attempt, brands do their best to create engaging products that put ease of use and customer experience delivery at the helm.…
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The Fundamentals of Building Scalable B2B SaaS Applications
SaaS or Software-as-a-Service solutions are cloud-based applications accessible through an internet browser. Unlike traditional software, you don’t need to download and install a SaaS application to your device. You can…
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Understanding Conversion Metrics of a B2B Buyer’s Journey in a Multitouch Attribution World
One-time wonders don’t work for marketers. In the marketing world, if you crack an ROI-driven strategy, you are supposed to repeat it over and over until it gets outdated. However,…
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How to Build and Scale a B2B Lead Generation Process
There’s a difference between generating leads and generating quality leads. B2B sales cycles can span anywhere between a month to over three months or beyond. The last thing they would…
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When You Should Hire a B2B Marketing Agency for Your Company
Hiring a B2B marketing agency can be a seamless decision if the agency you’re hiring is a trusted name. Despite this, there’s always going to be a great deal of…
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Why Attribution Is Key In Mobile App Marketing
Attribution helps mobile app marketers know where their visitors come from and what they do once they arrive at their display ads. Mobile app attribution helps to measure how effective…
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How to Harness the Power of Influencer Marketing
Defining Influencer Marketing Influencer marketing leverages the power of key leaders to help spread a brand’s message and knowledge of its product or service to a large market using a…
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