The Evolution of B2B SaaS CX and How Brands Must Respond
B2B customers want to feel heard and valued, but they also want to minimize unnecessary manual processes and human interactions. Therefore, winning over customers is becoming harder for B2B customers. …
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The Basics of Setting up Your RevOps Strategy for Success
Knowing the sources of revenue streams for your department is one thing. But to understand how your team contributes to the overall revenue flow of the organization, there should be…
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Understanding the ROI of RevOps
Many businesses still struggle to understand the concept of revenue operations (RevOps), and we understand seeing this first hand. However, misconceptions about RevOps often lead businesses to limit this function…
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5 Key Points to Understand When Setting Up Your RevOps Function
Have you been assigned to set up revenue operations (RevOps) at an early stage? Know that all the technical jargon you have been hearing about is not always needed. You…
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Focus On Your North Star Metric
The North Star is positioned almost directly above the North Pole. At one point in human history, the North Star served as a reliable navigator. Taking inspiration from the idea,…
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Understanding Conversion Metrics of a B2B Buyer’s Journey in a Multitouch Attribution World
One-time wonders don’t work for marketers. In the marketing world, if you crack an ROI-driven strategy, you are supposed to repeat it over and over until it gets outdated. However,…
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How to Build and Scale a B2B Lead Generation Process
There’s a difference between generating leads and generating quality leads. B2B sales cycles can span anywhere between a month to over three months or beyond. The last thing they would…
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Why B2B Brands Should Invest in CX Technology
In the world of B2B businesses, consistently delivering top-notch customer experience can be difficult because customers’ expectations from brands keep changing. While customers crave personalization and human touch, businesses are…
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10 of the Best Account-based Marketing (ABM) Software Platforms for 2024
Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero…
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