NorthMetric Consulting

Toward your North Star Metric

NorthMetric Consulting

Toward your North Star Metric

Blog Post

Focus On Your North Star Metric
The North Star is positioned almost directly above the North Pole. At one point in human history, the North Star served as a reliable navigator. Taking inspiration from the idea,…
Continue reading
Understanding Conversion Metrics of a B2B Buyer’s Journey in a Multitouch Attribution World 
One-time wonders don’t work for marketers. In the marketing world, if you crack an ROI-driven strategy, you are supposed to repeat it over and over until it gets outdated.  However,…
Continue reading
Why B2B brands should invest in CX technology - NorthMetric
Why B2B Brands Should Invest in CX Technology
In the world of B2B businesses, consistently delivering top-notch customer experience can be difficult because customers’ expectations from brands keep changing. While customers crave personalization and human touch, businesses are…
Continue reading
10 of the Best Account-based Marketing (ABM) Software Platforms for 2024 
Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero…
Continue reading
How to Build and Scale a B2B Lead Generation Process
There’s a difference between generating leads and generating quality leads.  B2B sales cycles can span anywhere between a month to over three months or beyond. The last thing they would…
Continue reading
Hiring a B2B marketing agency can be a seamless decision if the agency you’re hiring is a trusted name. Despite this, there’s always going to be a great deal of due diligence involved when an external agency is hired - especially in terms of the overall organizational goals, the expected marketing ROI, and the budgets involved. Large and renowned agencies come at a cost and not all businesses can afford to hire big agencies. But the market is rife with many nimble and competent marketing agencies, thus offering businesses plenty of choices to pick from. You just need to know what you want from your agency, and a solid agency will know how to successfully help you to reach your goal. Hiring a B2B marketing agency for your brand has many great advantages. A lot of businesses include agencies as a strategic part of their growth while others look for agencies because it is the need of the hour. So is there a right time to hire a specialist marketing agency? Is your business at that stage? Being an agency that helps many brands achieve their goals, we’ll share our perspective on when you should hire an agency for your company
When You Should Hire a B2B Marketing Agency for Your Company
Hiring a B2B marketing agency can be a seamless decision if the agency you’re hiring is a trusted name. Despite this, there’s always going to be a great deal of…
Continue reading
Why Attribution Is Key In Mobile App Marketing
Attribution helps mobile app marketers know where their visitors come from and what they do once they arrive at their display ads. Mobile app attribution helps to measure how effective…
Continue reading
How to Harness the Power of Influencer Marketing
Defining Influencer Marketing  Influencer marketing leverages the power of key leaders to help spread a brand’s message and knowledge of its product or service to a large market using a…
Continue reading
Why the Topic-Cluster Model Can Fail and How To Ensure It Doesn’t
There was a time when people keyed in specific questions into search engines, knowing they had to be precise to fetch the results they’re looking for. Fast forward a few…
Continue reading

NorthMetric Consulting

Toward your North Star Metric