Burger King, and its parent company, Restaurant Brands International (RBI), have been analyzing their tactics and tracking what marketing strategies are working in various geographies, and using winning ideas in…
When lockdown began, a lot of marketers hit the pause button as the scenario was completely new for most, and businesses found it tough to fathom how to operate in…
A crisis is a crisis because it adversely affects many aspects of life and the way we do business. Hence, during the COVID-19 pandemic, it is but natural that you,…
COVID-19 has created fear in the minds of people and social distancing is the war-cry of the hour now. Given a situation like this, if your organization has not faced…
Organizations have a lot of data gathered from various consumer analytics sources. Yet, often the kind of data that is needed to better analyse customer behaviour is overlooked. Read on…
Trends in the digital marketing space change each year. The martech landscape in particular is evolving at a rapid pace. CMOs are betting up to 25% of their overall marketing…
Customer engagement on social media happens at an unprecedented rate today. However, to generate publicity on social media, you have to stay abreast of all the latest trends. So, what…
If marketers want to stay ahead of the competition they must be aware of the changes in the digital trends and adapt themselves to navigate them. Only then will they…
Business-to-business (B2B) enterprises have started following the footprints of business-to-consumer (B2C) organizations – they are now consistently embracing and leveraging the manifold benefits provided by the dynamic and personalized customer…
Customer Experience (CX) is at the very top of the priority list for business leaders, from the CEO to the CRO to the CMO to the CIO. While many organizations…
