5 Critical Things to Consider When Optimizing for Voice Search in Search Marketing
Have you ever tried to search online when multitasking or when you were engaged in some important tasks and couldn’t type in the query? If your answer is in the…
The State of Voice Search: Advantages and Challenges
No matter how aggressively advanced computers are gaining a foothold on the market, our voices will always be the best communication tool. We’re born with the natural ability to communicate…
Why Customer Experience Is Pivotal in B2B Marketing
Business-to-business (B2B) enterprises have started following the footprints of business-to-consumer (B2C) organizations – they are now consistently embracing and leveraging the manifold benefits provided by the dynamic and personalized customer…
6 Important Performance Metrics You Should Be Monitoring for Your Mobile App
Put yourself in your customers’ shoes for a while and you’ll understand right away why monitoring your mobile app’s key metrics is incredibly important for your business. Imagine you’re using…
The Art of Storytelling In Marketing
In today’s world, it is not enough to tell your consumer about your product—your consumer also needs to know who you are. Storytelling is the way to reach out to…
10 Account-Based Marketing Tools You Should Be Using In 2019
2018 saw a lot of development in the Account-based Marketing space. Now, there are a ton of tools available to marketers to plan, design and run ABM programs. Some are…
Harnessing the Power of Mobile with Mobile Marketing
Mobile devices have become an integral part of our lives. We spend more than five hours a day on average glued to our smartphones. When not in our hands, our…
5 Little Known Yet Powerful Prospecting Tools You Should Try
The Martech landscape is expanding so rapidly that it can be hard to keep pace with the growth. Chiefmartec has been covering the marketing technology landscape since 2011 when they featured around 150 companies…
The Technology Behind Marketing: How Martech Is Changing the Role of the Marketer
Marketing has evolved dramatically over the past few decades and has become highly technology-driven. The deluge of technology platforms — from marketing automation software to performance analytics to marketing cloud…
5 Email Marketing Best-Practices That Will Bolster Your Email Marketing ROI
Email has been around much longer than private messaging or chat-rooms and social media. Yet despite being one of the oldest methods of outreach, email is still effective in driving…