Effective sales & marketing initiatives require the right strategic insights, go-to-market planning, and execution. With the right marketing strategy, marketing and sales teams can build a solid foundation to accelerate revenue, and achieve measurable, repeatable, and scalable results from their marketing and sales initiatives.
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Insights and perspectives
6 Important Performance Metrics You Should Be Monitoring for Your Mobile App
Put yourself in your customers’ shoes for a while and you’ll understand right away why monitoring your mobile app’s key metrics is incredibly important for your business. Imagine you’re using…
Focus On Your North Star Metric
The North Star is positioned almost directly above the North Pole. At one point in human history, the North Star served as a reliable navigator. Taking inspiration from the idea,…
The Technology Behind Marketing: How Martech Is Changing the Role of the Marketer
Marketing has evolved dramatically over the past few decades and has become highly technology-driven. The deluge of technology platforms — from marketing automation software to performance analytics to marketing cloud…
“Reality” Check—How AR Is Reshaping Marketing
Although Augmented Reality (AR) has been around for many years, there has never been so much happening in the visualization space as has been in recent years. Businesses across many…