Focus On Your North Star Metric
The North Star is positioned almost directly above the North Pole. At one point in human history, the North Star served as a reliable navigator. Taking inspiration from the idea,…
Understanding Conversion Metrics of a B2B Buyer’s Journey in a Multitouch Attribution World
One-time wonders don’t work for marketers. In the marketing world, if you crack an ROI-driven strategy, you are supposed to repeat it over and over until it gets outdated. However,…
10 of the Best Account-based Marketing (ABM) Software Platforms for 2024
Account-based marketing (ABM) is the ‘cool’ way of sales prospecting. If you run a generic outbound campaign targeting anyone and everyone on earth, you will likely end up with zero…
How to Build and Scale a B2B Lead Generation Process
There’s a difference between generating leads and generating quality leads. B2B sales cycles can span anywhere between a month to over three months or beyond. The last thing they would…
When You Should Hire a B2B Marketing Agency for Your Company
Hiring a B2B marketing agency can be a seamless decision if the agency you’re hiring is a trusted name. Despite this, there’s always going to be a great deal of…
The State of Voice Search: Advantages and Challenges
No matter how aggressively advanced computers are gaining a foothold on the market, our voices will always be the best communication tool. We’re born with the natural ability to communicate…
The Art of Storytelling In Marketing
In today’s world, it is not enough to tell your consumer about your product—your consumer also needs to know who you are. Storytelling is the way to reach out to…
The Technology Behind Marketing: How Martech Is Changing the Role of the Marketer
Marketing has evolved dramatically over the past few decades and has become highly technology-driven. The deluge of technology platforms — from marketing automation software to performance analytics to marketing cloud…
Using Tech as a Cornerstone to Transform Your B2B SaaS Customer Experience
B2B SaaS brands strive to ‘delight’ customers. In that attempt, brands do their best to create engaging products that put ease of use and customer experience delivery at the helm.…
The Fundamentals of Building Scalable B2B SaaS Applications
SaaS or Software-as-a-Service solutions are cloud-based applications accessible through an internet browser. Unlike traditional software, you don’t need to download and install a SaaS application to your device. You can…