The Martech landscape is expanding so rapidly that it can be hard to keep pace with the growth. Chiefmartec has been covering the marketing technology landscape since 2011 when they featured around 150 companies on their list. In their April 2018 version, there were 6,829 companies on their supergraphic.
Your Martech tool stack is going to consist of an extensive range of platforms—from marketing and sales intelligence to CX management to performance analytics to social media management tools—and much more.
With this article, I wanted to focus specifically on marketing intelligence and sales enablement tools. And while there are many great and widely popular tools, we’re going to talk about some lesser known yet incredibly useful platforms (based on my experience of having tried some of them) that you should explore.
Here are five powerful prospecting tools you may not have heard of and should look up.
BuiltWith is a great tool for technographic data. So if you’re looking to target companies based on specific technologies, BuiltWith is a great resource. So you can look up which sites use platforms and CRMs e.g., Salesforce, Hubspot or shopping carts, analytics, hosting services and so on.
You can build lists of websites that you want to target from BuiltWith’s extensive database of over 32,000 web technologies and over 250 million websites. You can also filter your searches by location, traffic, industry vertical and more.
Pricing: Start at $295 per month. See more options here.
FindThatLead lets you create target lists from audience segments such as location and target keywords, and has access to over a 100 million verified records. It’s a super useful tool for start-ups to build their prospects lists in an organized and automated way. It also offers a Chrome extension to let you build prospect lists from LinkedIn and Twitter profiles right from your browser.
Pricing: Comes with a free trial. See more options here.
Voila Nobert lets you find anyone’s email with their name and organization, automatically pulling up that person’s email address. It also lets you send emails using their Gmail plugin. You can schedule emails, create automated follow-up sequences and add notes or reminders.
Pricing: Comes with a free trial with 50 leads. See more options here.
Hunter has three main attributes and they cover the essential elements of prospecting and outreach. Its Google Chrome extension helps you find email addresses using domain search, and it also verifies the emails by scoring it for deliverability. If you can’t find a specific email, Hunter offers email patterns. Its Google Sheets add-on lets you create prospect lists by finding all the available emails linked with the domain you’re on, and automatically copies it all to a Google Spreadsheet to create your target list.
Pricing: Comes with a free trial with 100 requests. See more options here.
Prospect has a wide range of features, and come with all the essential tools you need to create, run and monitor your sales prospecting campaigns. It offers an email finder with a companion email verification tool which also lets you verify emails in bulk using an existing CSV, email capability with the ability to run drip campaigns using built-in templates, and integration with a bunch of email clients (Google, Microsoft Office 365, Exchange and more). You can also track campaign performance with key metrics such as OR, CTR, bounces and more. To top it all up, Prospect integrates with major CRM platforms such as Salesforce and Hubspot.
Pricing: Paid starts at $99/month for 1000 credits. See more options here.
As a marketer, you’re going to be swamped with the breadth of technologies and tools that are out there. With new development happening in this space at a rapid pace , it can be overwhelming.
But it’s not necessarily a bad place to be in, is it?