Why Attribution Is Key In Mobile App Marketing
Attribution helps mobile app marketers know where their visitors come from and what they do once they arrive at their display ads. Mobile app attribution helps to measure how effective…
How to Harness the Power of Influencer Marketing
Defining Influencer Marketing Influencer marketing leverages the power of key leaders to help spread a brand’s message and knowledge of its product or service to a large market using a…
Why the Topic-Cluster Model Can Fail and How To Ensure It Doesn’t
There was a time when people keyed in specific questions into search engines, knowing they had to be precise to fetch the results they’re looking for. Fast forward a few…
6 Best Practices for High-Performance Facebook Ads
With around 2.41 billion monthly active users, it is likely that your prospects are somewhere out there on Facebook. It is thus no wonder that many businesses use Facebook for…
eBook: The Post-Lockdown Planning Guide for Businesses
Tactics for 2020 and Beyond As countries around the world face a dilemma – to stay locked-in or to open up the economy and face the risk of infection –…
Quirky Marketing In the Pandemic: Lessons Marketers Can Learn from Burger King
Burger King, and its parent company, Restaurant Brands International (RBI), have been analyzing their tactics and tracking what marketing strategies are working in various geographies, and using winning ideas in…
The Post Lockdown Era—How Brands Should Look to Adapt to the New Normal
When lockdown began, a lot of marketers hit the pause button as the scenario was completely new for most, and businesses found it tough to fathom how to operate in…
Why You Should Not Stop Marketing During the Pandemic
A crisis is a crisis because it adversely affects many aspects of life and the way we do business. Hence, during the COVID-19 pandemic, it is but natural that you,…
Could the Current COVID-19 Crisis Make WFH the New Normal?
The COVID-19 pandemic has begun a new era in work-life — the significant emergence of work from home (WFH). If you have done WFH in the past, you have your…
How Businesses Must Evolve Their CX In the COVID-19 Crisis
COVID-19 has created fear in the minds of people and social distancing is the war-cry of the hour now. Given a situation like this, if your organization has not faced…